Saturday, 11 February 2012

Facebook Ads On Photos

Facebook recently rolled out its new and improved photo viewer, kinda a similar to Google+. But what's interesting is that Facebook Ads now show up on your photos.



A very smart move by Facebook indeed, because Facebook has just invented a new real estate to increase the visibility of its ads. Lesser the comments on a a pic the more better for Facebook as it can display more (max 2, I guess)  sponsored stories.

And things don't stop here. If you think this makes Facebook ads more pervasive then wait till Facebook starts turning every single activity of users into  ads and offers them on a platter to advertisers. Read this interesting piece on the same by Techcrunch here.

With ads being the sole revenue driver for Facebook, and taking into consideration the recent IPO filing, it will be no surprise the way Facebook starts squeezing the juice out of its real estate space for displaying ads to monetize its platform and please the investors.